How can we combine commercial advertising and user-generated content so we can create a high-production message that is believable to other consumers?
Archive for February, 2010
Professional vs User-Generated Content
On February - 5 - 2010
Television vs Online Video Advertising
On February - 4 - 2010
Television commercials may not be dying as quickly as printed media, but the apparent need for it may be making a dramatic shift in the next year or so. Those that do not embrace the value of online video as a means to promote and advertise their product instead will be missing the boat.
Walking On Glass
On February - 3 - 2010
Regardless of how a product is advertised, though, the format is still the same – a lot of American companies still shy away from placing ads on even remotely adult-themed programs, or creating ads that are suggestive.
