<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Hourglass 8 &#124; Social Media Adult Marketing Consultants &#124; Kelly Shibari &#187; Adult Industry</title>
	<atom:link href="http://hourglass8.com/category/adult-industry/feed/" rel="self" type="application/rss+xml" />
	<link>http://hourglass8.com</link>
	<description></description>
	<lastBuildDate>Sat, 03 Jul 2010 17:12:11 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Weekend Advice: Tips by CurvyWomenLover</title>
		<link>http://hourglass8.com/weekend-advice-tips-curvywomenlover/</link>
		<comments>http://hourglass8.com/weekend-advice-tips-curvywomenlover/#comments</comments>
		<pubDate>Sat, 03 Jul 2010 17:12:11 +0000</pubDate>
		<dc:creator>Kelly Shibari</dc:creator>
				<category><![CDATA[Adult Industry]]></category>
		<category><![CDATA[Models]]></category>
		<category><![CDATA[adult fans]]></category>
		<category><![CDATA[adult industry fans]]></category>
		<category><![CDATA[adult industry pr]]></category>
		<category><![CDATA[Hourglass8]]></category>
		<category><![CDATA[Kelly Shibari]]></category>
		<category><![CDATA[kellyshibari]]></category>
		<category><![CDATA[online branding]]></category>
		<category><![CDATA[porn social media]]></category>
		<category><![CDATA[social media adult industry]]></category>
		<category><![CDATA[xxx fans]]></category>

		<guid isPermaLink="false">http://hourglass8.com/?p=1494</guid>
		<description><![CDATA[It's not that adult performers don't want to be chatted up. It's not that we're bitchy on a regular basis either. It's just that we're entertainers with a high sex drive - but we're still entertainers.]]></description>
			<content:encoded><![CDATA[<p><a href="http://hourglass8.com/wp-content/uploads/2010/07/CWLtwitter.jpg"><img src="http://hourglass8.com/wp-content/uploads/2010/07/CWLtwitter.jpg" alt="CWLtwitter Weekend Advice: Tips by CurvyWomenLover" title="CWLtwitter" width=200" height="200" class="alignleft size-full wp-image-1499" /></a>As we get into this Independence Day weekend, I thought we could have a little more model/fan information and take a break from the marketing advice that I post during the week.</p>
<p>I met CWL on Twitter (<a href="http://twitter.com/CWLcentral">@CWLcentral</a>) a few weeks ago, and really liked how he was posting various tips and advice both for models as well as fans on how to interact with each other. So often, I hear so many complaints from models about how &#8220;fans&#8221; treat them on social networks &#8211; and I&#8217;ve had my fair share as well. CWL&#8217;s information comes from a guy&#8217;s point of view, so it&#8217;s short, sweet and makes perfect sense. As he puts it, &#8220;<em>I am the Original C.W.L. (Curvy Women Lover), trying to establish a new name for men who prefer curvy girls and help out the guys who lack social skills</em><em>.</em>&#8221; Although his preference is for thicker ladies, I think the advice applies for all adult industry fans:</p>
<p><img class="aligncenter size-full wp-image-1112" title="Filigree" src="http://hourglass8.com/wp-content/uploads/2008/12/Filigree.gif" alt="Filigree Weekend Advice: Tips by CurvyWomenLover" width="307" height="72" /></p>
<p style="text-align: center;"><strong><span style="font-size: medium;"><span style="text-decoration: underline;">INTRO</span></span></strong></p>
<p style="text-align: left;">I decided to make this list after hearing horror stories from models telling me what kind of non sense they get from guys wanting to hook up. Hopefully this list will help some guys and therefor the models won&#8217;t have to deal with such non sense. &#8211; CWL</p>
<p style="text-align: center;"><strong><span style="text-decoration: underline;">Top 10 Tips for succesful interraction with Web Models<br />
(not in a specific order)</span></strong></p>
<ul>
<li><strong><span style="text-decoration: underline;">Tip 1 </span></strong>: Models won&#8217;t date a fan, they&#8217;ll date a man.
<ul>
<li>Never use the word fan when refering to yourself &#8211; she already has a bunch of fans and that won&#8217;t make you stand  out.</li>
</ul>
</li>
<li><strong><span style="text-decoration: underline;">Tip 2 </span></strong>: Don&#8217;t give your cell number in the first message.
<ul>
<li>Desperation = LAME</li>
<li>Seriously guys, come on!</li>
</ul>
</li>
<li><strong><span style="text-decoration: underline;">Tip 3</span> :</strong> Be respectful and don&#8217;t treat her like a fantasy or object.
<ul>
<li>She&#8217;s real with real emotions.</li>
<li>This seems very obvious for many, but it&#8217;s still a common mistake.</li>
</ul>
</li>
<li><strong><span style="text-decoration: underline;">Tip 4</span> :</strong> Giving too many compliments is like digging your own grave.<img src="http://hourglass8.com/wp-content/uploads/2010/06/csgtitle-300x300.jpg" alt="csgtitle 300x300 Weekend Advice: Tips by CurvyWomenLover" title="csgtitle" width="200" height="200" class="alignright size-medium wp-image-1495" />
<ul>
<li>Too much is, well, too much.</li>
<li>Be nice, but don&#8217;t seemed obsessed.</li>
</ul>
</li>
<li><strong><span style="text-decoration: underline;">Tip 5 </span></strong>: Don&#8217;t send a cock pic.
<ul>
<li>Models get a bunch of them and will most likely get you on the ignore list.</li>
</ul>
</li>
<li><strong><span style="text-decoration: underline;">Tip 6 :</span></strong> Don&#8217;t ask for free pics or videos.
<ul>
<li>Makes you look broke and no girls want to date a broke guy.</li>
</ul>
</li>
<li><strong><span style="text-decoration: underline;">Tip 7 :</span></strong> Don&#8217;t ask her what her measurements are or bra size right away.
<ul>
<li>Would you ask a girl in a club that? Get to know her first.</li>
<li>Also seems obvious but this is a big rookie mistake.</li>
<li>You have you have to ease your way into this one.</li>
</ul>
</li>
<li><span style="text-decoration: underline;"><strong>Tip 8 </strong></span><strong>:</strong> Patience.. don&#8217;t go all out at once.
<ul>
<li>You&#8217;ll look desperate and scare her off.</li>
<li>This one pretty much applies to all the other tips.</li>
<li>Don&#8217;t rush anything!</li>
</ul>
</li>
<li><strong><span style="text-decoration: underline;">Tip 9 </span></strong>: Being overly sexual off the bat is the biggest source of failure.
<ul>
<li>Let her intiniate the intimacy in a conversation.</li>
<li>Might never get there, but patience is the key once again.</li>
</ul>
</li>
<li><strong><span style="text-decoration: underline;">Tip 10 :</span></strong> Don&#8217;t expect to get laid, it will most likely not happen.
<ul>
<li>You have to be realistic, buddy!</li>
</ul>
</li>
</ul>
<p><img class="aligncenter size-full wp-image-1112" title="Filigree" src="http://hourglass8.com/wp-content/uploads/2008/12/Filigree.gif" alt="Filigree Weekend Advice: Tips by CurvyWomenLover" width="307" height="72" /></p>
<p>It&#8217;s not that adult performers don&#8217;t want to be chatted up. It&#8217;s not that we&#8217;re bitchy on a regular basis either. It&#8217;s just that we&#8217;re entertainers with a high sex drive &#8211; but we&#8217;re still entertainers. Talking to us as if we were streetwalkers won&#8217;t get you anywhere, unfortunately, except an invitation to a webcam or membership site &#8211; basically, treat us like whores, and you&#8217;ll get treated like a john (LOL).</p>
<p>There are a few people (non-industry) that I have met on Twitter that I do hang out with &#8211; and they&#8217;re not all women. If you&#8217;re respectful, polite, act like a gentleman and don&#8217;t try to get into my pants, then the likelihood that I&#8217;ll be comfortable enough to hang out with you will go up. If on the other hand, you make things pretty clear that all you&#8217;re interested in is a little free pornstar booty &#8211; well, you know what&#8217;ll happen. I won&#8217;t feel safe enough to hang out with you, and I&#8217;ll just ask you to view my videos instead.</p>
<p>If you&#8217;d like to chat with CWL about his advice or anything else, you can find him here:<br />
<center><a href="http://twitter.com/CWLcentral">Twitter</a><br />
<a href="http://bit.ly/bDsseT">Facebook</a><br />
<a href="http://www.curvywomenlover.net">Website</a></center></p>
<img src="http://hourglass8.com/?ak_action=api_record_view&id=1494&type=feed" alt=" Weekend Advice: Tips by CurvyWomenLover"  title="Weekend Advice: Tips by CurvyWomenLover" />]]></content:encoded>
			<wfw:commentRss>http://hourglass8.com/weekend-advice-tips-curvywomenlover/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PRESS RELEASE: NaughtyPR &#8211; Hourglass8 Media, NaughtyTweetNetwork In Bed Together</title>
		<link>http://hourglass8.com/press-release-naughtypr-hourglass8-media-naughtytweetnetwork-bed/</link>
		<comments>http://hourglass8.com/press-release-naughtypr-hourglass8-media-naughtytweetnetwork-bed/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 03:10:05 +0000</pubDate>
		<dc:creator>Kelly Shibari</dc:creator>
				<category><![CDATA[Adult Industry]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[adult industry pr]]></category>
		<category><![CDATA[Alyss Heart]]></category>
		<category><![CDATA[Kelly Shibari]]></category>
		<category><![CDATA[NaughtyPR]]></category>
		<category><![CDATA[online branding]]></category>
		<category><![CDATA[Pete Housley]]></category>
		<category><![CDATA[porn pr]]></category>
		<category><![CDATA[porn social media]]></category>
		<category><![CDATA[social media adult industry]]></category>

		<guid isPermaLink="false">http://hourglass8.com/?p=1325</guid>
		<description><![CDATA[Adult industry social network NaughtyTweetNetwork has merged with social media consulting firm Hourglass8 Media to form NaughtyPR.]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-100" title="NaughtyPR_Logo" src="http://naughtypr.com/wp-content/uploads/2010/06/NaughtyPR_Logo.jpg" alt="NaughtyPR Logo PRESS RELEASE: NaughtyPR   Hourglass8 Media, NaughtyTweetNetwork In Bed Together" width="266" height="59" />LOS ANGELES, CA – Adult industry social network <a href="http://naughtytweet.com/">NaughtyTweetNetwork</a> has merged with social media consulting firm <a href="http://hourglass8.com">Hourglass8 Media</a> to form <a href="http://naughtypr.com">NaughtyPR</a>.</p>
<p>The merger makes available a comprehensive public relations and social media marketing firm for all aspects of the adult entertainment industry not limited to companies but to individual talent as well.</p>
<p>“We wanted to take our strengths and make something that was available to anyone in the industry, not just the studios,” says Hourglass8 Media president Kelly Shibari. “The NaughtyTweetNetwork has a well-established place in social media for talent whereas Hourglass8’s strength has been primarily in the B2B market. With so much business being done online between companies, talent and fans, it only made sense to collaborate and offer something truly comprehensive.”</p>
<p>The NaughtyTweetNetwork’s family of sites include the immensely popular PornStarTweet as well as its satellite sites AltGirlTweet, WebGirlTweet and PornExecTweet, amongst others. Hourglass8 Media specializes in social media marketing consults for the adult industry; Shibari has spoken at numerous adult and mainstream conferences on the power of social media for marketing purposes.</p>
<p>&#8220;Social Media is serious, sophisticated business now&#8221;, cites Alyss Heart of the NaughtyTweetNetwork, &#8220;gone are the days of having some intern build a page and hope traffic rolls in &#8212; if your business isn&#8217;t investing in Social Media and related tools you will be left in the dust.  Kelly has a unique perspective on the business that will prove amazing to our clients.  We&#8217;re building a company that can help companies, studios, brands, established stars and would-be&#8217;s regardless of budget &#8212; more importantly we&#8217;ve got the tools, knowledge as well as consumer and industry attention to kick-start any campaign like no other company.&#8221;</p>
<p>The combined companies have already completed and will be launching a series of new sites in the NaughtyTweetNetwork in the near future to further enable their ability to penetrate market segments.</p>
<p>&#8220;For some time we have been looking for ways to extend our business, the overall impact of the NaughtyTweetNetwork, while maintaining our high level of excitement for Social Media.  At the recent XBiz Summer Forum 2010 it became clear that Kelly Shibari would be the perfect addition to our team. She is the first addition; Kelly will join us in discussions with other leaders in the Adult Entertainment Social Media field as we continue to expand and offer more services in this continually challenging environment&#8221;, said Pete Housley of the NaughtyTweetNetwork.  &#8220;It&#8217;s time to break old stereotypes and molds &#8212; to re-invent the Adult Entertainment business. We&#8217;re assembling the team to make that a reality for companies and individual stars alike to grow their brands and increase revenues.&#8221;</p>
<p>NaughtyPR has programs available for both corporate as well as individual clients and will incorporate facets previously offered by both companies in the past, as well as new marketing vehicles that utilize real-time interactions between consumers and the industry.</p>
<p>For more information or to contact NaughtyPR visit their website at <a href="http://NaughtyPR.com">NaughtyPR.com</a>.</p>
<img src="http://hourglass8.com/?ak_action=api_record_view&id=1325&type=feed" alt=" PRESS RELEASE: NaughtyPR   Hourglass8 Media, NaughtyTweetNetwork In Bed Together"  title="PRESS RELEASE: NaughtyPR   Hourglass8 Media, NaughtyTweetNetwork In Bed Together" />]]></content:encoded>
			<wfw:commentRss>http://hourglass8.com/press-release-naughtypr-hourglass8-media-naughtytweetnetwork-bed/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Social Communities in Adult Entertainment: A Podcast</title>
		<link>http://hourglass8.com/social-communities-adult-entertainment-podcast/</link>
		<comments>http://hourglass8.com/social-communities-adult-entertainment-podcast/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 22:47:28 +0000</pubDate>
		<dc:creator>Kelly Shibari</dc:creator>
				<category><![CDATA[Adult Industry]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[adult industry pr]]></category>
		<category><![CDATA[Hourglass8]]></category>
		<category><![CDATA[Kelly Shibari]]></category>
		<category><![CDATA[kellyshibari]]></category>
		<category><![CDATA[online branding]]></category>
		<category><![CDATA[porn social media]]></category>
		<category><![CDATA[social media adult industry]]></category>

		<guid isPermaLink="false">http://hourglass8.com/?p=1315</guid>
		<description><![CDATA[The following Tech In Twenty podcast is the reason why I agreed to go on their show - it's smart, savvy, and doesn't throw a bunch of assumptions around disguised as fact.]]></description>
			<content:encoded><![CDATA[<p><img src="http://hourglass8.com/wp-content/uploads/2010/06/online_communities_merged-762288-300x300.jpg" alt="online communities merged 762288 300x300 Social Communities in Adult Entertainment: A Podcast" title="online_communities_merged-762288" width="300" height="300" class="alignright size-medium wp-image-1316" />It&#8217;s always interesting to see what mainstream media says and thinks about the adult industry. There was a pretty big brouhaha over Jenna Jameson&#8217;s appearance on Oprah &#8211; whether she looked too thin (and all the accompanying gossip), whether she looked upset when writer VioletBlue was invited to be part of the show via satellite (did Jenna know she was sharing the show with someone? Did she feel upstaged?), whether that house was even hers (as opposed to a rental location) &#8230; people inside and out of the industry always seem to have opinions and assumptions about the adult industry.</p>
<p>The CNBC &#8220;documentary&#8221; last year was no different. The documentary tried to show the industry but fell flat on so many different levels; it advertised itself as a documentary entitled &#8220;Porn: Business of Pleasure&#8221; and that &#8220;nothing is off limits&#8221;, but in reality only showcased a biased view of what happens on adult shoots. It was a view of the industry from an outsider that only touched on marketing and technology but instead spent the majority of airtime following pornstars around on shoots as well as a fluff piece about going back to Jesse Jane&#8217;s hometown. I suppose the &#8220;documentary&#8221; was trying to show middle America that &#8220;pornstars are regular people,&#8221; but I think it could have been done better by also including webmasters and studio personnel other than execs.</p>
<p>Every once in a while, though, you come across a show that seems to be less judgmental about how the industry is &#8211; at least online. The following Tech In Twenty podcast is the reason why I agreed to go on their show &#8211; it&#8217;s smart, savvy, doesn&#8217;t throw a bunch of assumptions around disguised as fact, and concentrates on exactly what they SAY they&#8217;re going to discuss. It&#8217;s nice to hear a show that doesn&#8217;t talk about the obvious about the industry (OMG, there are naked guys and girls in porn?!?!? LOL) and instead talks about the INDUSTRY.</p>
<p><img style="visibility:hidden;width:0px;height:0px;" border=0 width=0 height=0 src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyNzU1OTg2NTYyMDImcHQ9MTI3NTU5OTQwNTE4MSZwPTQ1MDk3MiZkPTAmZz*xJm89MTAwYTUwNTQ1NzllNDFmNWE3/ZWNhMWQ1NTIzNzIxZjI=.gif" title="Social Communities in Adult Entertainment: A Podcast" alt="ZWNhMWQ1NTIzNzIxZjI= Social Communities in Adult Entertainment: A Podcast" /><object classid='clsid:D27CDB6E-AE6D-11cf-96B8-444553540000' codebase='http://download.adobe.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,0,0' name='991553' width='210' height='105' id='991553'><param name='movie' value="http://www.blogtalkradio.com/btrplayer.swf?file=http://www.blogtalkradio.com%2Ftech-in-twenty%2Fplay_list.xml?show_id=991553&#038;autostart=false&#038;bufferlength=5&#038;volume=80&#038;corner=rounded&#038;callback=http://www.blogtalkradio.com//FlashPlayerCallback.aspx" /><param name='quality' value='high' /><param name='wmode' value='transparent' /><param name='menu' value='false' /><param name='allowScriptAccess' value='always' /><embed src='http://www.blogtalkradio.com/btrplayer.swf' flashvars="file=http://www.blogtalkradio.com%2ftech-in-twenty%2fplay_list.xml?show_id=991553&#038;autostart=false&#038;shuffle=false&#038;volume=80&#038;corner=rounded&#038;callback=http://www.blogtalkradio.com/flashplayercallback.aspx&#038;width=215&#038;height=108' width='215' height='108' type='application/x-shockwave-flash' pluginspage='http://www.macromedia.com/go/getflashplayer' quality='high' wmode='transparent' menu='false' name='991553' id='991553'></embed></object></p>
<img src="http://hourglass8.com/?ak_action=api_record_view&id=1315&type=feed" alt=" Social Communities in Adult Entertainment: A Podcast"  title="Social Communities in Adult Entertainment: A Podcast" />]]></content:encoded>
			<wfw:commentRss>http://hourglass8.com/social-communities-adult-entertainment-podcast/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media and the Adult Industry &#8211; An Interview</title>
		<link>http://hourglass8.com/social-media-adult-industry-interview/</link>
		<comments>http://hourglass8.com/social-media-adult-industry-interview/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 23:42:54 +0000</pubDate>
		<dc:creator>Kelly Shibari</dc:creator>
				<category><![CDATA[Adult Industry]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[adult industry pr]]></category>
		<category><![CDATA[blogtalkradio]]></category>
		<category><![CDATA[Hourglass8]]></category>
		<category><![CDATA[Kelly Shibari]]></category>
		<category><![CDATA[kellyshibari]]></category>
		<category><![CDATA[online branding]]></category>
		<category><![CDATA[porn social media]]></category>
		<category><![CDATA[radio interview]]></category>
		<category><![CDATA[social media adult industry]]></category>
		<category><![CDATA[tech in twenty]]></category>

		<guid isPermaLink="false">http://hourglass8.com/?p=1310</guid>
		<description><![CDATA[Every now and then I am fortunate enough to be interviewed on a non-adult-industry show.]]></description>
			<content:encoded><![CDATA[<p><img src="http://hourglass8.com/wp-content/uploads/2010/06/KellyShibari_TechInTwenty.jpg" alt="KellyShibari TechInTwenty Social Media and the Adult Industry   An Interview" title="KellyShibari_TechInTwenty" width="200" height="200" class="alignright size-full wp-image-1311" />Every now and then I am fortunate enough to be interviewed on a non-adult-industry show. Case in point: the other week, I was asked to come on to the very popular BlogTalkRadio show, <em>Tech in Twenty</em>. <em>Tech in Twenty</em> has been ranked as one of the top 50 new media podcasts to listen to, and a ranked a &#8220;must listen to&#8221; by Network Solutions. The show, hosted by Jennifer Navarrate and Luis Sandoval, covers all new media, social media, interactive media, and trending topics in the world of business and technology as it relates to communication.</p>
<p>With the XBIZ Summer Forum coming up, I feel it&#8217;s as good a time as any to post the show here&#8230;enjoy.</p>
<p><img style="visibility: hidden; width: 0px; height: 0px;" src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyNzU*MzQ5MTU5ODImcHQ9MTI3NTQzNDkyNTUzOSZwPTQ1MDk3MiZkPTAmZz*xJm89MTAwYTUwNTQ1NzllNDFmNWE3/ZWNhMWQ1NTIzNzIxZjI=.gif" border="0" alt="ZWNhMWQ1NTIzNzIxZjI= Social Media and the Adult Industry   An Interview" width="0" height="0" title="Social Media and the Adult Industry   An Interview" /><object id="994890" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="210" height="105" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="name" value="994890" /><param name="quality" value="high" /><param name="wmode" value="transparent" /><param name="menu" value="false" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.blogtalkradio.com/btrplayer.swf?file=http://www.blogtalkradio.com%2Ftech-in-twenty%2Fplay_list.xml?show_id=994890&amp;autostart=false&amp;bufferlength=5&amp;volume=80&amp;corner=rounded&amp;callback=http://www.blogtalkradio.com//FlashPlayerCallback.aspx" /><embed id="994890" type="application/x-shockwave-flash" width="210" height="105" src="http://www.blogtalkradio.com/btrplayer.swf?file=http://www.blogtalkradio.com%2Ftech-in-twenty%2Fplay_list.xml?show_id=994890&amp;autostart=false&amp;bufferlength=5&amp;volume=80&amp;corner=rounded&amp;callback=http://www.blogtalkradio.com//FlashPlayerCallback.aspx" allowscriptaccess="always" menu="false" wmode="transparent" quality="high" name="994890"></embed></object></p>
<img src="http://hourglass8.com/?ak_action=api_record_view&id=1310&type=feed" alt=" Social Media and the Adult Industry   An Interview"  title="Social Media and the Adult Industry   An Interview" />]]></content:encoded>
			<wfw:commentRss>http://hourglass8.com/social-media-adult-industry-interview/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>State of the Social Networks</title>
		<link>http://hourglass8.com/state-social-networks/</link>
		<comments>http://hourglass8.com/state-social-networks/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 23:37:19 +0000</pubDate>
		<dc:creator>Kelly Shibari</dc:creator>
				<category><![CDATA[Adult Industry]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[adult industry pr]]></category>
		<category><![CDATA[Hourglass8]]></category>
		<category><![CDATA[Kelly Shibari]]></category>
		<category><![CDATA[kellyshibari]]></category>
		<category><![CDATA[online branding]]></category>
		<category><![CDATA[porn social media]]></category>
		<category><![CDATA[social media adult industry]]></category>

		<guid isPermaLink="false">http://hourglass8.com/?p=1297</guid>
		<description><![CDATA[I'm a big fan of a trade publication that appears on tables at many of the adult webmaster conferences. With what happened at TPF in terms of the lack of understanding of social media, I think it's important to reproduce some of the stories from AdultWebLife (with MikeB's permission). If you've been attending adult conferences and are not reading his publication, then you only have yourself to blame when people mention things like social media and you're drawing a blank.]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-1298" title="Kelly Shibari SocialNetworking" src="http://hourglass8.com/wp-content/uploads/2010/04/SocialNetworking-300x251.jpg" alt="Kelly Shibari SocialNetworking" width="240" height="201" />I&#8217;m a big fan of a trade publication that appears on tables at many of the adult webmaster conferences. With what happened at TPF in terms of the lack of understanding of social media, I think it&#8217;s important to reproduce some of the stories from AdultWebLife (with MikeB&#8217;s permission). If you&#8217;ve been attending adult conferences and are not reading his publication, then you only have yourself to blame when people mention things like social media and you&#8217;re drawing a blank.<br />
<br />
Over the next few posts, I&#8217;ll be reproducing some past articles from AWL just to get you hopefully up to speed with some valuable information as well as just some plain facts to keep in your back pocket.</p>
<blockquote><p>It may surprise you to learn that Facebook is now the #1 social networking tool on the &#8216;Net. It has far surpassed expectations, deftly taking over the top spot from the once unbeatable MySpace, and has a steady lead in the overall market share of all other US-based social networking sites.<br />
<br />
These numbers come from a data study conducted by Experian&#8217;s HitWise, which revealed that nearly 59% of all social network category hits were made at Facebook, with MySpace crawling in at second place with a mere 30%. This data was collected in September 2009 and when compared to a similar study that was done the year before, Facebook had tripled its share of the market &#8211; and MySpace has dropped by a whopping 55%.<br />
<br />
So who is using Facebook and who is using MySpace? Studies show that MySpace continues to be the go-to spot for teens to build their vanity pages, chat with friends and post blogs. On the other end of the spectrum, Facebook is proving to be a more &#8220;mature&#8221; stomping ground with the 25+ crowd &#8211; your target sales audience &#8211; and the business sector. In a nutshell, MySpace is for kids and Facebook has become the place to do business and reach a mature and marketable demographic &#8211; one with credit cards and money to spend.<br />
<br />
Don&#8217;t be deceived by Twitter&#8217;s numbers. They came in fourth place in the September 2009 market ranking; however, they posted a huge increase from September 2008 as well. Taking 1.84% of the market share is nothing to scoff at, considering that many Twitter readers and posters connect via mobile devices over traditional Internet connections.<br />
<br />
Conflicting statistics reveal, however, that time spent on MySpace was approximately 26 minutes per session as opposed to 23 minutes per session spent on Facebook. Twitter time dropped from 2008 by 56%, proving either a more efficient use of time spent on that social networking tool by users or yet another increase in user ADD.<br />
<br />
Twitter, in fourth place with 1.84% of social networking site visits in September 2009, posted a huge increase over September 2008. But reports of a Twitter slowdown are bolstered by the fact that the site actually lost share since August 2009, down 0.11%.<br />
<br />
Other data considered by the survey included the insight that US internet users overall decreased their time spent on all social networks by 20% in September 2009 compared to September 2008. This just proves &#8211; once again &#8211; that in order to get the most out of these social networking sites and traffic tools, Web developers need to increase the speed of their pages, improve the ease of navigation and use design to increase sales in order to bring up their conversion ratios.<br />
<br />
Knowing the facts and information from current surveys and data research is a great way to help your site stay ahead of the curve. Keep evolving and growing and your site will continue to be productive for many years to come.</p></blockquote>
<p>
My take on the diminished use of sites like Twitter is that it&#8217;s also related to current economic conditions. Twitter became popular at around the same time as the beginning of the recession. With so many unemployed people trying Twitter to network, it also created a tidal wave of spam, scams, and MLM attempts. Now that we are slowly coming out of the deepest parts of the recession and people are slowly starting to get hired again, the amount of time spent in frivolous chatter is diminished. Conversations become shorter, but more meaningful. Fewer chats about peanut butter and jelly sandwiches and more discussions about how to do what you&#8217;re doing better and even more efficiently.<br />
<br />
What does that mean? If people are spending less time just chatting away happily on sites like Twitter, then it&#8217;s even more important to get their attention, in less time than before. Your message must be well-constructed, well-communicated, and as un-spammy as possible. Your interpersonal skills on the internet (&#8221;inturpersonal skills?&#8221;) must be good, fast, and most of all, honest. If you can&#8217;t do that, then you&#8217;ll be labelled as spam or scam, and passed over or blocked.</p>
<img src="http://hourglass8.com/?ak_action=api_record_view&id=1297&type=feed" alt=" State of the Social Networks"  title="State of the Social Networks" />]]></content:encoded>
			<wfw:commentRss>http://hourglass8.com/state-social-networks/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>ThePhoenixForum: Did I Learn Anything?</title>
		<link>http://hourglass8.com/thephoenixforum-learn/</link>
		<comments>http://hourglass8.com/thephoenixforum-learn/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 22:56:32 +0000</pubDate>
		<dc:creator>Kelly Shibari</dc:creator>
				<category><![CDATA[Adult Industry]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[adult industry pr]]></category>
		<category><![CDATA[Hourglass8]]></category>
		<category><![CDATA[Kelly Shibari]]></category>
		<category><![CDATA[kellyshibari]]></category>
		<category><![CDATA[online branding]]></category>
		<category><![CDATA[porn social media]]></category>
		<category><![CDATA[social media adult industry]]></category>

		<guid isPermaLink="false">http://hourglass8.com/?p=1288</guid>
		<description><![CDATA[I just returned from the annual webmaster's conference in Arizona that is The Phoenix Forum. I'd been told for the past 2 years that TPF was an amazing conference, one of the biggest in the country, and that not only were the parties amazing, but the information provided would be valuable. If you're going to go to one conference a year, TPF was the one not to miss. I have to say that I was sadly disappointed.]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-1289" title="tpf_phoenixForum_2010" src="http://hourglass8.com/wp-content/uploads/2010/04/tpf_phoenixForum_2010.png" alt="tpf phoenixForum 2010 ThePhoenixForum: Did I Learn Anything?" width="166" height="136" />I just returned from the annual webmaster&#8217;s conference in Arizona that is The Phoenix Forum. I&#8217;d been told for the past 2 years that TPF was an amazing conference, one of the biggest in the country, and that not only were the parties amazing, but the information provided would be valuable. If you&#8217;re going to go to one conference a year, TPF was the one not to miss.<br />
<br />
I have to say that I was sadly disappointed.<br />
<br />
It might have been that my niche wasn&#8217;t adequately addressed. TPF 2010 was mostly a gay-xxx conference. I&#8217;m not sure if that&#8217;s the case every year, but the majority of the companies represented on a B2B format were targeted for the gay market. It was so gay-xxx oriented that the lovely Joanna Angel, who asked a question at one of the seminars, was met with non-recognition. &#8220;What sort of site do you have?&#8221;, she was asked. I&#8217;m not sure if she&#8217;s been asked that question in ages. (Of course, she answered that question gracefully and then followed it up with a stellar showing at Naked Dodgeball later.)<br />
<br />
I was also disappointed in the calibre of information provided at most of the seminars. I&#8217;m not much of a party person, so I was one of those totally nerdy types that attended TPF for the seminars (gasp!). I have to say that while a couple panel discussions were filled with great information for me to walk away with a few pages of great notes (the legal one was rather informative and a nice departure from other legal panels I&#8217;d seen), most of the ones that I had been looking forward to hearing fell drastically short of my expectations, mainly on the importance of social media marketing and the use of tube sites.<br />
<br />
In one panel discussion, there was open discussion of how to use tube sites to generate traffic. In a time when the rest of us are working hard to keep our product off of tube sites, and spending hours upon hours on cease and desist notices, it&#8217;s a hard thing to swallow when companies are extolling the virtues of marketing their sites via tube sites. &#8220;Make sure they&#8217;re watermarked!&#8221;, they cheerfully suggested. Watermark? As if that&#8217;s going to prevent consumers on paysites from taking content and putting it up on tube sites themselves. How is the public supposed to know what came from a company and what came from an illegal upload of a scene from a paysite? &#8220;Make sure what you give the tube sites are high-quality scenes, because it&#8217;ll look different from the illegal uploads.&#8221; Umm&#8230;I beg to differ &#8211; or are they providing low-quality scenes on the paysites and keeping the high-end stuff for the tubes? The logic behind it just wasn&#8217;t sound.<br />
<br />
In that same panel discussion, as well as another one that I had been looking forward to hearing, was the discussion of social media marketing. Good, I thought &#8211; at least the word is getting out. Having spoken at most of last year&#8217;s various webmaster conferences, I was looking forward to hearing how different niches and markets were utilizing social media. Unfortunately, the conversation was mostly about how social media was either a dead end, or how it was something that wasn&#8217;t quite ready for adult, or how it wasn&#8217;t a viable means for marketing &#8211; and worst, how it was something that was &#8220;emerging&#8221;. I kept thinking, &#8220;Wow, they&#8217;re years behind everyone else&#8230;&#8221; They just seemed not to be interested in marketing in any other way than what was already working for them.<br />
<br />
Most of the conversation on &#8220;how to reach new customers&#8221; centered around providing new technology such as 3D &#8211; which I felt was completely off mark. Affiliate marketing was also a hot topic, but no one seemed to be able to answer Joanna Angel&#8217;s little question about how to get new affiliates. Everyone seemed happy discussing and pushing their respective sites, but no one was neither savvy nor innovative enough to discuss any new directions in marketing.<br />
<br />
I sometimes wonder if people don&#8217;t discuss anything new because they&#8217;re afraid of being copied, or if it&#8217;s because they honestly don&#8217;t know any new tactics or strategies. Is that because they&#8217;re of the mind that &#8220;if it ain&#8217;t broke&#8230;&#8221;?<br />
<br />
I&#8217;ve heard from a lot of people that the gay market didn&#8217;t suffer during the recession as much as the other adult niches. When you have a DINK situation (that&#8217;s Double Income No Kids) like there is in most gay couples, cost of living is a different matter. There was a small decline (of course there was, just like every other business), but the impact apparently wasn&#8217;t as devastating. Perhaps that&#8217;s why there was such a large gay presence at TPF &#8211; other niches and companies elected to skip it this year. So, if you&#8217;re in a niche that didn&#8217;t suffer that badly during the recession, is there a huge need to innovate marketing methods? Is there some code of non-pirating ethics within the gay community that allows them to use tube sites differently than we do? Who knows &#8211; but maybe that&#8217;s why the seminars weren&#8217;t as satisfying to those of us outside of that market.<br />
<br />
Don&#8217;t get me wrong &#8211; TPF wasn&#8217;t a complete wash. I made some great contacts, reconnected with some of my affiliates, and did walk away with a few pages&#8217; worth of notes that I&#8217;ll be implementing in the next few months. I also did get to model for the amazing Lee Harrington the day before the conference. So my trip wasn&#8217;t a total loss. But my main reason for attending &#8211; the specific seminars I chose out of the schedule &#8211; ended in disappointment.<br />
<br />
I just received an invitation to speak at the XBiz Summer Forum in Las Vegas. Rather than just continuing to complain, I hope I can provide something actionable for those that attend, so that they at least have a better understanding of the value of social media marketing for the adult industry so that they&#8217;re keeping up, if not trying to surpass, what every other business is doing to market themselves.</p>
<img src="http://hourglass8.com/?ak_action=api_record_view&id=1288&type=feed" alt=" ThePhoenixForum: Did I Learn Anything?"  title="ThePhoenixForum: Did I Learn Anything?" />]]></content:encoded>
			<wfw:commentRss>http://hourglass8.com/thephoenixforum-learn/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Professional vs User-Generated Content</title>
		<link>http://hourglass8.com/professional-usergenerated-content/</link>
		<comments>http://hourglass8.com/professional-usergenerated-content/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 08:47:26 +0000</pubDate>
		<dc:creator>Kelly Shibari</dc:creator>
				<category><![CDATA[Adult Industry]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[adult industry pr]]></category>
		<category><![CDATA[Hourglass8]]></category>
		<category><![CDATA[Kelly Shibari]]></category>
		<category><![CDATA[kellyshibari]]></category>
		<category><![CDATA[online branding]]></category>
		<category><![CDATA[porn social media]]></category>
		<category><![CDATA[social media adult industry]]></category>

		<guid isPermaLink="false">http://hourglass8.com/?p=1256</guid>
		<description><![CDATA[How can we combine commercial advertising and user-generated content so we can create a high-production message that is believable to other consumers?]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-1257" title="buzz_480" src="http://hourglass8.com/wp-content/uploads/2010/02/buzz_480-300x207.jpg" alt="buzz 480 300x207 Professional vs User Generated Content" width="256" height="176" />The main issue with video created by a professional production company is the perception of quality.<br />
<br />
The reason why most companies go for professionally-produced content is because it traditionally is of higher quality. More money is spent, productions undergo meticulous planning, story-boarding, pre-production meetings, location scouting, casting, art direction, and so on and so on. It&#8217;s high-concept, well-thought-out, and created by the most technologically advances post-production teams to create a slick presentation of the product it is intended to sell.<br />
<br />
That&#8217;s the good news.<br />
<br />
The bad news is that the modern American consumer is smarter than that. We&#8217;ve grown used to spam, scams, liars and cheats. We second-guess everything that is marketed to us because most of the time, there&#8217;s usually a recall or a recanting months later. So much of what is produced by those high-end production companies is amusing, but does it really convince us to purchase the product?<br />
<br />
The main issue with video created by a tube site user, on the other hand, is the perception of reality.<br />
<br />
The reason why most consumers love user-generated content is that it is raw, real, and timely. It&#8217;s cheap to make, doesn&#8217;t require a huge crew, and can be done on the fly. It allows for the viewer to see what the user&#8217;s opinions and can base their own opinion based on whether or not that information is viable. It creates a visual representation of consumer opinion, which these days holds more water than a glossy Hollywood production.<br />
<br />
So how can we combine the two so we can create a high-production message that is believable to other consumers?<br />
<br />
There are a few ways to at least reach the audience. You could, for instance, just start a YouTube campaign promoting your product using everymen and everywomen as spokespeople for the product. You could also just make a series of online videos that hopefully become viral based on their cleverness. Or you can try to see if any clever viral video makers would be interested in selling their new-found fame to promote your product. Dr Pepper did that with the &#8220;Chocolate Rain&#8221; kid.<br />
<br />
There&#8217;s no real way to predict whether a user-generated video will go viral. There&#8217;s also no way to replace a video that&#8217;s already out there with one that has, say for instance, your ad on it. But there&#8217;s got to be a way, perhaps, to mix commercial advertising with user-generated video.<br />
<br />
But it&#8217;s not just about traffic. Traffic means that people will watch the video &#8211; but then what? It&#8217;s important that the message is something that people will share with others, and that those people will decide to try your product. Additional social media methods of getting those people to try the product is what&#8217;s next &#8211; either through trial offers, opt-in lists, contests, discount codes, and other methods. A good marketing campaign will combine all of these things so that the traffic generated can be converted.<br />
<br />
So take a look at your marketing campaign. Are you being too glossy? Are you being too much on a pedestal, refusing to let people look behind the curtain? Perhaps letting some people backstage so that they could then share the experience with others, and then allow them an opportunity to experience your product, might be the difference that you&#8217;ve been looking for.</p>
<img src="http://hourglass8.com/?ak_action=api_record_view&id=1256&type=feed" alt=" Professional vs User Generated Content"  title="Professional vs User Generated Content" />]]></content:encoded>
			<wfw:commentRss>http://hourglass8.com/professional-usergenerated-content/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Television vs Online Video Advertising</title>
		<link>http://hourglass8.com/television-online-video-advertising/</link>
		<comments>http://hourglass8.com/television-online-video-advertising/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 08:17:12 +0000</pubDate>
		<dc:creator>Kelly Shibari</dc:creator>
				<category><![CDATA[Adult Industry]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[adult industry pr]]></category>
		<category><![CDATA[Hourglass8]]></category>
		<category><![CDATA[Kelly Shibari]]></category>
		<category><![CDATA[kellyshibari]]></category>
		<category><![CDATA[online branding]]></category>
		<category><![CDATA[porn social media]]></category>
		<category><![CDATA[social media adult industry]]></category>

		<guid isPermaLink="false">http://hourglass8.com/?p=1249</guid>
		<description><![CDATA[Television commercials may not be dying as quickly as printed media, but the apparent need for it may be making a dramatic shift in the next year or so. Those that do not embrace the value of online video as a means to promote and advertise their product instead will be missing the boat.]]></description>
			<content:encoded><![CDATA[<p><img src="http://hourglass8.com/wp-content/uploads/2010/02/online_video-300x199.jpg" alt="online video 300x199 Television vs Online Video Advertising" title="online_video" width="300" height="199" class="alignright size-medium wp-image-1250" /><br />
As companies look for new ways to advertise, it&#8217;s important to take note of where people are getting their news, entertainment, and mail.<br />
<br />
Everything&#8217;s online these days, whether we like it or not. We get our news, tv shows, music, gossip, mail and more online. There are still people that believe in pen and paper, and when I do have time to relax, to do tend to prefer to walk away from my computer and get a magazine or newspaper. But that&#8217;s because I spent about 80% of my working day in front of a computer.<br />
<br />
But regardless of whether I Tweet, send emails, read the news or absorb any thing in text form, the visual form is always going to be more interesting. You know why? Because we&#8217;re visually curious. What happens on the freeway when an accident happens? Everyone slows down to see what&#8217;s going on. Why are cop shows, heist dramas, talent contests and even reality TV shows so popular? Because we like watching things unfold. We like being surprised and being teased.<br />
<br />
You know what else we like? We like seeing more than one thing at a time. In a way, we&#8217;ve become an ADD society &#8211; but not in the way you think. I don&#8217;t mean it in the &#8220;I&#8217;m easy distracted&#8221; kind of way, but rather a &#8220;Give my brain multiple things to process at the same time, work my brain to the hilt&#8221; kind of way. We like seeing the small detail, the things that help us learn about a person, a circumstance, an environment. There&#8217;s a lot of money being spent in design because we know that as humans we need the varied stimuli.<br />
<br />
There&#8217;s a reason why I can listen to radio while working but can&#8217;t while a tv show is on.<br />
<br />
The interesting thing about online video outlets (such as Tube sites) is that you can upload anything anytime. Depending on the site, there may be restrictions (YouTube, for instance, shuns nudity), but on the whole you don&#8217;t need a giant commercial budget to create an ad campaign on a tube site. Combine that with cheaper and more user-friendly video cameras such as the Zi8 and the Flip (both available in HD), and you have not only a near-free way to promote anything you want.<br />
<br />
Last year&#8217;s Super Bowl advertising showed an interesting shift in visual advertising. Rather than do full-length commercials, a few companies elected to do &#8220;blip&#8221; advertising in 1-second or 5-second increments. They garnered a lot of interest because not only was it novel, but it showed that some companies understood the shift of the attention span of the average consumer instead of trying to stick to old-school methods.<br />
<br />
This year&#8217;s Super Bowl advertising is going to show another shift &#8211; that from going away from Super Bowl advertising altogether. Some companies, such as Pepsi (who has been advertising on that day for <strong>TWENTY-THREE YEARS</strong>), are opting to not use what has been <strong>traditionally</strong> the biggest advertising day of the year and is electing instead to market through social media and other online means. Part of the Super Bowl tradition is watching the commercials &#8211; it&#8217;ll be interesting to see if the tradition continues or if people elect to interact online instead.<br />
<br />
Television commercials may not be dying as quickly as printed media, but the apparent need for it may be making a dramatic shift in the next year or so. Those that do not embrace the value of online video as a means to promote and advertise their product instead will be missing the boat.<br />
<br />
How much television programming do you still watch on television? On online &#8220;stations&#8221; like Hulu? What do you do during commercial breaks (if there are any in the method you choose)? And if you&#8217;re going to watch the Super Bowl this year, will you be watching online, or on tv?</p>
<img src="http://hourglass8.com/?ak_action=api_record_view&id=1249&type=feed" alt=" Television vs Online Video Advertising"  title="Television vs Online Video Advertising" />]]></content:encoded>
			<wfw:commentRss>http://hourglass8.com/television-online-video-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Walking On Glass</title>
		<link>http://hourglass8.com/walking-on-glass/</link>
		<comments>http://hourglass8.com/walking-on-glass/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 07:30:31 +0000</pubDate>
		<dc:creator>Kelly Shibari</dc:creator>
				<category><![CDATA[Adult Industry]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[adult industry pr]]></category>
		<category><![CDATA[Hourglass8]]></category>
		<category><![CDATA[Kelly Shibari]]></category>
		<category><![CDATA[kellyshibari]]></category>
		<category><![CDATA[online branding]]></category>
		<category><![CDATA[porn social media]]></category>
		<category><![CDATA[social media adult industry]]></category>

		<guid isPermaLink="false">http://hourglass8.com/?p=1242</guid>
		<description><![CDATA[Regardless of how a product is advertised, though, the format is still the same - a lot of American companies still shy away from placing ads on even remotely adult-themed programs, or creating ads that are suggestive.]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-1243" title="sega" src="http://hourglass8.com/wp-content/uploads/2010/02/sega-300x211.jpg" alt="sega 300x211 Walking On Glass" width="266" height="187" />As we come up on the the most expensive television commerical weekend of the year, it&#8217;s a good time to take a look at visual advertising and how things have changed &#8211; and perhaps not so changed.<br />
<br />
It used to be that one company endorsed a television show. &#8220;Proctor and Gamble presents,&#8221; that sort of thing. Over time, television shows elected to not have a single sponsor but to allow &#8220;spots&#8221; to be sold to multiple advertisers. Until a couple of decades ago, companies still felt a close connection with the shows with which they elected to place their ads.<br />
<br />
Over time, we&#8217;ve not only allowed for the sale of ad spots, but also for the less expensive yet possibly more visible method of product placement. The added image of a celebrity holding an item as a prop or a television show showing certain programs on the TV in the background allows for the viewing public to feel as if the item was endorsed. Japanese advertising does this a lot &#8211; they hire American celebrities and pay them millions of dollars to endorse their product in blatant advertising campaigns (remember &#8220;Lost in Translation&#8221;?)<br />
<br />
Regardless of how a product is advertised, though, the format is still the same &#8211; a lot of American companies still shy away from placing ads on even remotely adult-themed programs, or creating ads that are suggestive. It&#8217;s not even about the popularity of a show &#8211; take for instance E! Entertainment&#8217;s show, &#8220;The Girls Next Door&#8221;. An extremely popular show, it still had the hardest time selling ads only because of the <strong>suggestion</strong> of promiscuity and sexuality. It wasn&#8217;t a xxx show, but a lot of companies still shied away from placing their ads with the show. Hence, the network used the time to plug their other shows during a lot of the commercial breaks instead.<br />
<br />
To make matters even more puritanical, the FDA recently put a stop to the kind of drug advertising made popular by brands like Viagra (such as their &#8220;Viva Viagra&#8221; campaign). They asked drug manufacturers to stop using clever advertising because it might be distracting and instead focus more on the risks involved with the use of the drug.<br />
<br />
I&#8217;m not saying that it&#8217;s a bad idea to not share medication risks with the public. But I think that there&#8217;s got to be a way to be memorable for both its clever marketing and the facts about the use of the product.<br />
<br />
Is it an American concept to stay away from fun, provocative, <strong>memorable</strong> commercial content? Or is it an American concept to overthink things, be overprotective, worry about potential lawsuits, live in constant fear of public scrutiny and walk on glass when it comes to their brand recognition in the public eye?<br />
<br />
We live in a society where politicians are caught having affairs, stock advisors and CEOs are caught embezzling and masterminding giant Ponzi schemes, and religious leaders are caught being less than respectable. Why, then, do we continue to pretend that our adult consumer base doesn&#8217;t watch certain shows, adult entertainment, or have an adult sense of humor about things? If the government went as far as to add ratings systems to television shows, then wouldn&#8217;t it make sense that products marketed with an adult sensibility be allowed to be on those shows, much like alcohol and condom ads are after a certain hour?<br />
<br />
Something that I have always noticed is that when you tell children &#8220;NO&#8221; they tend to want to do it more. It&#8217;s why the US has such a high minor pregnancy and minor alcohol/drug abuse problem. As someone who was born and raised in a country that sold beer and liquor in vending machines (as well as other bizarre items, haha), I saw how a country behaves when its children are not overprotected. The stigma of something not being able to be attained until a certain physical age (and not emotional age) allows for many in the US to try to beat the system. Isn&#8217;t that the &#8220;American way&#8221;? If so, then why set up those boundaries?<br />
<br />
I know that this post has wandered off from advertising to sociology. However, I think that it&#8217;s important to consider the possibility of trying to market your product to different demographics &#8211; a PG rated ad for the minor set, and a more open ad geared towards the adult crowd.<br />
<br />
Every year we watch shows in the US that are &#8220;special programs&#8221; that show us what advertising is like in other countries (The Craziest Commercials Ever! or something like that). It&#8217;s done with tongue firmly in cheek, and no one in the American populace seems to complain. If we were really a country made up of people who thought that sort of advertising was offensive, then why are those shows on year after year? The fact is that Americans are smarter and more savvy than the American advertising community seems to give it credit for, and the vast majority seems to understand adult humor (which is why Cartoon Network&#8217;s Adult Swim and other adult-oriented shows such as Family Guy do so amazingly well). It&#8217;s a shame that ad agencies are too fearful of branching out and trying different tactics for a single product geared towards different age groups.<br />
<br />
Next, I&#8217;ll write about where we are in visual advertising, and how that&#8217;s changed. But in the meantime, what do you think? Have television ads become dumbed down too much for us? What&#8217;s the last clever ad campaign on television that you remember? Any flirtatious or otherwise adult-oriented methods for promoting a product that you still remember weeks, months, even years later?</p>
<img src="http://hourglass8.com/?ak_action=api_record_view&id=1242&type=feed" alt=" Walking On Glass"  title="Walking On Glass" />]]></content:encoded>
			<wfw:commentRss>http://hourglass8.com/walking-on-glass/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Breasts &amp; Bondage Fundraiser</title>
		<link>http://hourglass8.com/breasts-bondage-fundraiser/</link>
		<comments>http://hourglass8.com/breasts-bondage-fundraiser/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 17:28:43 +0000</pubDate>
		<dc:creator>Kelly Shibari</dc:creator>
				<category><![CDATA[Adult Industry]]></category>
		<category><![CDATA[Anecdotes]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Models]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[adult industry online marketing]]></category>
		<category><![CDATA[adult industry social media]]></category>
		<category><![CDATA[Asian BBW]]></category>
		<category><![CDATA[Kelly Shibari]]></category>
		<category><![CDATA[kellyshibari]]></category>
		<category><![CDATA[las vegas breast cancer fundraiser]]></category>
		<category><![CDATA[porn breast cancer fundraiser]]></category>
		<category><![CDATA[porn online marketing]]></category>
		<category><![CDATA[porn social media]]></category>

		<guid isPermaLink="false">http://hourglass8.com/?p=1211</guid>
		<description><![CDATA[On Thursday, January 7th, three parties are lined up in a row to allow AEE attendees a comfortable flow of party traffic. Following the Good Vibrations’ "Speakeasy" party from 7-9pm, partygoers are invited to attend a unique fundraiser event - Kelly Shibari and PornstarTweet's "Breasts &#038; Bondage".]]></description>
			<content:encoded><![CDATA[<p><a href="http://breastsandbondage.info"><img class="alignright size-medium wp-image-1212" title="BreastsAndBondage_72dpi" src="http://breastsandbondage.info/wp-content/uploads/2009/12/BreastsAndBondage72dpi3.jpg" alt="BreastsAndBondage_72dpi" width="240" height="300" /></a>LAS VEGAS &#8212; With AVN/AEE 2010 upon us, one of the most often-heard questions is, &#8220;Where are the parties?&#8221;</p>
<p>On Thursday, January 7th, three parties are lined up in a row to allow AEE attendees a comfortable flow of party traffic. Following the Good Vibrations’ &#8220;Speakeasy&#8221; party from 7-9pm, partygoers are invited to attend a unique fundraiser event &#8211; Kelly Shibari and PornstarTweet&#8217;s &#8220;Breasts &amp; Bondage&#8221;.</p>
<p>&#8220;Breasts &amp; Bondage&#8221;, combining both kink and porn communities, will be held at the Erotic Heritage Museum and will benefit both the Museum and Susan G Komen For The Cure. The fundraiser is sponsored by PaddedKink, PornstarTweet, YNOT, MaXXXimum Network and ReverseTensionz.</p>
<p>Live bondage performances and demonstrations as well as band Midnight Reign and DJSadist will entertain partygoers. The Museum is also extending its hours to accommodate the fundraiser. In addition, a midnight raffle will be giving away items ranging from adult DVD packs, BDSM gear, website memberships, collector&#8217;s art pieces and more. &#8220;Raffle girls&#8221; include Shibari, MILF performer Persia Monir and AVN December cover girl April Flores, among others.</p>
<p>&#8220;My mother currently has breast cancer,&#8221; said Shibari, &#8220;and she has been my personal hero all my life, from her inner strength to her independent spirit. Choosing breast cancer awareness for the fundraiser was a logical and very easy choice.&#8221;</p>
<p>&#8220;When Kelly asked PornStar Tweet to participate in this event we didn&#8217;t hesitate, we both believe that through social networking and events like this one we can help spread the word that awareness is the key.  We&#8217;re not just talking to women out there, but the men that love them to get involved and make their loved ones get breast exams&#8221;, said Pete Housley CEO for PornStarTweet.com.</p>
<p>&#8220;Breasts &amp; Bondage&#8221; will be from 10pm to 2am.  An afterparty will be held at the Velvet Lion Topless Nightclub till the early morning hours. Tickets can be purchased at the door for $20 for those 21 and over and is open to the public.</p>
<p>For more information, visit <a href="http://breastsandbondage.info">http://breastsandbondage.info</a>, a safe-for-work site. Anonymous and non-attendee donations to the event can also be made through the site.</p>
<img src="http://hourglass8.com/?ak_action=api_record_view&id=1211&type=feed" alt=" The Breasts & Bondage Fundraiser"  title="The Breasts & Bondage Fundraiser" />]]></content:encoded>
			<wfw:commentRss>http://hourglass8.com/breasts-bondage-fundraiser/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
	</channel>
</rss>
