Archive for the ‘Marketing’ Category

ThePhoenixForum: Did I Learn Anything?

Posted by Kelly Shibari On April - 12 - 2010

I just returned from the annual webmaster’s conference in Arizona that is The Phoenix Forum. I’d been told for the past 2 years that TPF was an amazing conference, one of the biggest in the country, and that not only were the parties amazing, but the information provided would be valuable. If you’re going to go to one conference a year, TPF was the one not to miss. I have to say that I was sadly disappointed.

Professional vs User-Generated Content

Posted by Kelly Shibari On February - 5 - 2010

How can we combine commercial advertising and user-generated content so we can create a high-production message that is believable to other consumers?

Television vs Online Video Advertising

Posted by Kelly Shibari On February - 4 - 2010

Television commercials may not be dying as quickly as printed media, but the apparent need for it may be making a dramatic shift in the next year or so. Those that do not embrace the value of online video as a means to promote and advertise their product instead will be missing the boat.

Walking On Glass

Posted by Kelly Shibari On February - 3 - 2010

Regardless of how a product is advertised, though, the format is still the same – a lot of American companies still shy away from placing ads on even remotely adult-themed programs, or creating ads that are suggestive.

Action, Reaction, and Overreaction

Posted by Kelly Shibari On January - 28 - 2010

Remember what your parents told you – ignore the bullies and make friends with the good people, and you’ll go far. Don’t, and, well…..you don’t.

“I’m Misunderstood”

Posted by Kelly Shibari On January - 24 - 2010

You hear about people getting fired because of their Facebook presence on a regular basis in the news. People’s Tweets, MySpace status updates, and Facebook photos are regularly perused to see what a person is like – through comments, posts and photos we are allowed a glimpse into the life of the person we are meeting online.

The Breasts & Bondage Fundraiser

Posted by Kelly Shibari On December - 29 - 2009

On Thursday, January 7th, three parties are lined up in a row to allow AEE attendees a comfortable flow of party traffic. Following the Good Vibrations’ “Speakeasy” party from 7-9pm, partygoers are invited to attend a unique fundraiser event – Kelly Shibari and PornstarTweet’s “Breasts & Bondage”.

Are You Allowed to be My Customer?

Posted by Kelly Shibari On December - 13 - 2009

By pigeon-holing your customer base, you’re denying yourself the ability to have greater appeal, deeper brand loyalty, and ultimately a better bottom line. By telling them where they can find you, and expecting them to do so, may have worked in the ultra-luxury we experienced before the crash — but it doesn’t apply now.

Are You Allowed to be My Friend?

Posted by Kelly Shibari On December - 12 - 2009

Have you had any interactions where your friendships were questioned? Have you questioned someone’s friendships? Were you able to rise above, or did you let your selfish motivations get the better of you?

Some Social Media Misconceptions

Posted by Kelly Shibari On November - 20 - 2009

I’ve run into a few common misconceptions from people who are trying to delve into the world on social media marketing.

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Hourglass8 advises adult industry clients on how to utilize Social Media Marketing methods and create successful Social Media Marketing Campaigns to increase brand awareness.

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