I usually write about online business, but it’s important to recognize that social media tactics can be applied to brick-and-mortar companies as well.

Help and be helped. Think “What can I do for them?” as well as “What can they do for me?” You’ll be thankful that you did.

Things have changed in the past few years. If you think that you can continue by playing the “I’m better than the rest of you” game and come out ahead, then you’re probably going to be sadly mistaken.

Adult industry marketing firm Hourglass8 Media’s first e-book, “The Champagne Room : How to Leverage Social Media for the Adult Industry”, has exceeded the 100 download mark.

As BBC News reported today, more and more people are using social networks to communicate. They’re also using mobile devices rather than their laptops and desktops to do so.

I sat with Vanessa via IM the other night after she announced that her ebook, “Become a Professional Plus-size Model”, was ready to launch, and asked her a few questions about the ebook.

Bad days happen. Hate happens. Irritation, confusion, misunderstandings, panic, sadness, disappointment, anger — these all happen. How we deal with them, however, is what makes us who we are.

What wrong would it do if companies stopped trying to push each other off of the hill, and instead concentrated on how to make their product the best available? What if companies stopped spending half of their time talking about another company’s product? The community can do the comparisons for you.

What are you doing about making sure that you’ve staked out your little bit of a customer’s mental real estate?

So, dream smaller. And dream often. Dream as frequently as you can. This may be the best time to hone your skills as an employee work hiring. Don’t regurgitate your education. Don’t pigeon-hole yourself. Try something. Try everything. And then, remember not only what your degree and/or what your past jobs may say you’re good at — show employers what you’re GREAT at.