There is a small group of consultants who really DO know what they’re talking about. But some social media “consultants” can be very much like snake oil salesmen. It’s all very showy. Very step-right-up-and-take-a-look-at-the-magic. Very flashy.

The interesting thing is that a recession is actually a great time to invest in internet marketing.

Take that philosophy, and throw in a thousand non-celebrities talking about it rather than one paid celebrity, and you’ve got social media marketing that works.

Before your spouse wonders about the last time you took a shower, or your friends wonder if you’re ill or dead…you might want to emerge from the confines of your self-imposed incarceration and get some fresh air.

I’m getting tired of hearing about what happened on YouTube or Twitter hours if not days after it already happened, as if it were breaking news…we’ve already seen it, Tweeted about it, blogged about it, discussed its merits and problems, and moved on by that time.

The problem is that businesses haven’t really completely liked the notion of blogging yet. Do you really have time to add another project – a blog – to that ever-growing list of work duties?

If more people understood social media, I think that they would find that it’s an amazing tool to get the word out on any product or company, or any new product that a company might be looking to promote. Over the next couple of days, I’ll go over what social media marketing is, what it is not, and its differences from “old” media.

With more and more conversations taking place on the internet and job searches being conducted online, you have to look beyond old-school examples to see what practical advice is working for candidates right now.

Anyone over the age of 18 with a videocamera can shoot content and share it with the world, without need for high production values created by large XXX production companies. Right? Maybe … maybe not.

Confidence isn’t being the arrogant authority on a subject. Admitting your faults and openly expressing your desire to learn and better yourself (in all the ways that is possible, from personal to business) is where REAL confidence comes in. Having the stones to admit that you’re not perfect but you’re open to suggestions is where real confidence comes in. And THAT’s sexy.