Today’s blog is about e-commerce. I’m in the midst of establishing the first of several online stores to sell a variety of products. The interesting positive fallout from this is that I can not only journalize my studies but I can then pass on what I have learned onto you. As I learn how to work on creating an online store, working on whether or not to go international, what companies are easier to work with than others, and other interesting little tidbits of information, you can benefit from my hiccups, “a-ha” moments, and frustrations.

I’m unfortunately feeling a little under the weather today, so I’m going to allow another web site to speak for me. In actuality, it is also a method in which I can archive the link to this website, so that I can refer to it over and over again. The interesting thing about learning is that most of the time, someone has beat you to the punch in regards to the overall concept (even if the product may be proprietary to you). Even if you have a new method of working/marketing, the bones of the ins and outs of setting up a store is something that has already been worked on for nearly a decade before you arrived on the scene. The cool thing about that is that I have the benefit of learning from the mistakes and triumphs of others who have come before me, and in turn, you can learn from the additional and new mistakes and triumphs that I will experience.

Over time, technology, software, programming, marketing, and presentation all become better and better – more streamlined, more high-tech, more of a positive experience for not only the consumer but for the marketer as well. I believe that people are able to become for innovative and creative if the bones are already mastered.

So with that, I’m going to leave the rest of today’s reading to Justin Palmer’s company, Palmer Web Marketing, and his blog archive on e-commerce, Get Elastic, whom I mentioned in an earlier blog, and an interview with Aaron Wall of SEO Book about ecommerce SEO. I strongly suggest everyone reads the archive, and its related links, regularly for reference.

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