Comments on: Professional vs User-Generated Content http://hourglass8.com/professional-usergenerated-content/ Fri, 02 Jul 2010 23:41:35 -0500 http://wordpress.org/?v=2.8 hourly 1 By: BrnzeTyger http://hourglass8.com/professional-usergenerated-content/comment-page-1/#comment-503 BrnzeTyger Fri, 05 Feb 2010 19:01:20 +0000 http://hourglass8.com/?p=1256#comment-503 These days User-generated content isn't truly low-quality as most people would assume. With film making for example, one doesn't necessarily need to have costly equipment to create a decent short or feature-length film that will appeal to a small niche or wide audience. These days there are a lot of the independent projects that are created which were made on a shoe string budget. I can see why some would feel that having a "professionally" made video mitigates the risk of having a poorly made product. That assumes that the production company has maintained its reputation for making content within budget and in a timely fashion. Solid research should be done beforehand to avoid just going to the first production company that has the appearance of being "big". Word of mouth is huge in this regard since its very possible for a well-known company that built its brand on creating good content can slack off in its later years. There are a lot of companies that were once huge that are no longer around because of poor quality of work or service. These days User-generated content isn’t truly low-quality as most people would assume. With film making for example, one doesn’t necessarily need to have costly equipment to create a decent short or feature-length film that will appeal to a small niche or wide audience. These days there are a lot of the independent projects that are created which were made on a shoe string budget.

I can see why some would feel that having a “professionally” made video mitigates the risk of having a poorly made product. That assumes that the production company has maintained its reputation for making content within budget and in a timely fashion.

Solid research should be done beforehand to avoid just going to the first production company that has the appearance of being “big”. Word of mouth is huge in this regard since its very possible for a well-known company that built its brand on creating good content can slack off in its later years. There are a lot of companies that were once huge that are no longer around because of poor quality of work or service.

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