So you’ve got yourself what you think is a great niche, or niches. You’ve got your domain names and hosting set up. Now what?

Much like buying a house at an address, you now need to do some interior decorating – content. It’s not going to do any good to have a site with nothing there, right?

I’m going to borrow from TheDoc (an adult webmaster guru)’s brain as far as his suggestion on where to purchase content. He’s a lot more knowledgeable about this sort of thing than I could possibly be, and his site is a well of awesome information:

• Non-exclusive / Web ready content can be a great starter point. $1000-$5000 in non-exclusive content can give you 100’s of movie and photo sets, all ready to be uploaded and used, ie: web-ready.
• Exclusive content on average costs $1500-$5000+ per scene. Having more or better models, the larger the male “talent” (size of unit, so to speak), the more exclusive the niche or the higher quality it is, the higher cost it will have.
• If you produced your own content or purchased non-web ready content (a DVD) then you will need to encode the content for Web use. This costs anywhere from $15 to $200 per DVD. The price often depends on how much editing the encoders have to do, a straight DVD to Web burn is cheap, an edited burn that cuts out the trash increases the cost.
• Burning and cutting DVD’s in house can be costly. The cost of the machine and burning/cleaning software isn’t cheap. The time it takes to learn it or hire someone that knows it already, isn’t easy or cheap. So paying a company to process the content for you can greatly speed things up and lower your costs.
• A different, much cheaper solution is to purchase web-ready only content from online producers when starting out.

Most payment processors (such as CCBill, which will be in our next little chat) will need a certain amount of content on your site before they will even remotely consider approving your site for their services. My site required abour 22 scenes. Some sites require less. It’s really a matter of how long your scenes are, the type of content…and in reality, how the people that you get at the processor at the time (kind of like any customer service experience, I suppose – it can be hellacious if you get someone on their “bad day”, LOL).

The above is a great rule of thumb to follow. If you don’t really mind competing with 100 other sites all with the same content, because you think you have some special extra little thing that you offer, or you have some innovative traffic generation system that no one else has tried – by all means, buy up the content from the supercenters of content. If you are more interested in a specific niche, then you might have more dedicated membership traffic, but then again you may have a hard time keeping your costs down when it comes to creating the content.

But then again, you might be in a group of people that actually practice whatever niche you are interested in creating a website for – in which case, creating the content might actually be really easy and inexpensive. If you and your small band of friends are all into licking marshmallow fluff off of toes, and that’s the niche you want to create, then you don’t need to buy any content at all. Of course, your profit potential is also dependent on how many other people want to spend money every month looking at marshmallow-covered-toe-licking videos.

One thing that is extremely important, and TheDoc mentions this as well, is the necessity to make sure that you do in fact have the proper paperwork for any content that you are putting on your site. It doesn’t matter whether you filmed it yourself or purchased it from a content producer. If you’re a webmaster and your site is created within the United States of America, you must have your 2257s in order. Anyone who’s read the other posts on this blog knows not only the history of the 2257 regulations, but what can happen when you violate those terms. Besides, you don’t want to be known as a child pornographer, do you?

A lot of the Adult Webmaster online forums have places where you can look for content. I can also direct you to a few places that reliably provide content for sale. Most content producers have your standard-sized girl content, but if you’re looking for BBW, fetish, or any other preferential content, you can either find them on the forums or do a Google search. Of course, those of you who are under consulting with me already get that information as part of your package deal.

Oh, btw…most producers of adult content will have regular sales of their packages. If you put the word out that you’re looking for content, most of the time you’ll get inundated with producers telling you why their content is the best – and the super deal you can get on them.

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