We have ALWAYS had downturns in the economy – it’s the natural cycle of how things work. The ebb and flow of the stock market has been rather choppy lately, and is especially felt in times when the housing market is bad, the world economy in in the proverbial toilet, and we are at war and gas prices are high. Combine all those together with the fires along the 118/14/5/210 Fwys this week, and anyone would feel that we are approaching a potential Armageddon.

Instead of dwelling on what might not be, or thinking about losses, try to plan for the worst case scenario in regards to your content and how it can be marketed. It is fairly common knowledge that, even in times of economic stress, people will always make time and money for things that will either educate them on how to survive the crisis, as well as those things that would take their mind temporarily off of what is wrong in the world.

Keep in mind that there is an overwhelming amount of product already out there, however. How are you to compete with the glossy, high-end production values of the larger XXX production companies? Well, let’s start first with the content that you already have. Consider yourself as your own company – not that of an affiliate site, or a larger network of sites. Think primarily of your own product, your own site, your own content, and how best to market what you not only already have, but what you will be creating for future product.

You must learn and apply those tools used by not only the adult industry, but the entertainment industry as a whole. Ayrora Temple, in her blog titled “Becoming The Shark”, mentions the current pitfalls that any marketer, whether it be a large production studio or small private content owner, are experiencing:

For those that do get their goods to market, either online or off, piracy is rampant and seemingly unstoppable as both younger generations of tech-savvy surfers accustomed to getting all of their entertainment needs met for free are eagerly swapping digital files; while organized crime rings in far-off lands copy first-run DVDs in bulk and then sell “their” product for around $3 per copy-a tough price point to beat in any currency.

These problems aren’t limited to the adult entertainment industry, however, and are also being faced by the movie and music industries—yet a comprehensive solution to these problems remains elusive and may never be found.

As difficult as these issues are for professional operators to grapple with, they can be downright bankrupting for smaller, part-time webmasters and affiliates—especially those that may have returned to the business after being out of the game for awhile and are now coming back to make some much needed gas money; which is a very difficult job to do when still trying to sell a product that is widely available for free—and your customer knows it.

Ms Temple’s blog fortunately is not all gloom and doom, however, and includes some great tips on how to avoid being a “dinosaur” and dying out with the rest of the old-school crowd. Her tips should be taken into account and applied regardless of the current economic situation; if applied and used successfully in addition to some other avenues for marketing your brand, you can not only survive the current downward economic trend, but be financially successful when the economy recovers.

Permalink: Ayrora Temple’s XBiz Blog

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