The minute YOU become emotionally attached to someone, they feel comfortable opening up to you. And the minute you ALLOW someone to become emotionally attached to you, they becomes slightly loyal.

What wrong would it do if companies stopped trying to push each other off of the hill, and instead concentrated on how to make their product the best available? What if companies stopped spending half of their time talking about another company’s product? The community can do the comparisons for you.

What are you doing about making sure that you’ve staked out your little bit of a customer’s mental real estate?

There is a small group of consultants who really DO know what they’re talking about. But some social media “consultants” can be very much like snake oil salesmen. It’s all very showy. Very step-right-up-and-take-a-look-at-the-magic. Very flashy.

You too can create a product that can be a rear-door method to drive traffic to a site that might not necessarily be something that mainstream media would put their ads on. Call it affiliating yourself, in a way.

Opportunity costs to create some forms of social/peer networking sites such as blogs will be moderate enough to allow many people to get into the targeted traffic business. Best of success to all who jump into the fray! It will be a wild ride.