There is a small group of consultants who really DO know what they’re talking about. But some social media “consultants” can be very much like snake oil salesmen. It’s all very showy. Very step-right-up-and-take-a-look-at-the-magic. Very flashy.

Take that philosophy, and throw in a thousand non-celebrities talking about it rather than one paid celebrity, and you’ve got social media marketing that works.

If more people understood social media, I think that they would find that it’s an amazing tool to get the word out on any product or company, or any new product that a company might be looking to promote. Over the next couple of days, I’ll go over what social media marketing is, what it is not, and its differences from “old” media.

Confidence isn’t being the arrogant authority on a subject. Admitting your faults and openly expressing your desire to learn and better yourself (in all the ways that is possible, from personal to business) is where REAL confidence comes in. Having the stones to admit that you’re not perfect but you’re open to suggestions is where real confidence comes in. And THAT’s sexy.