I’m going to refer to a blog written by Scott Rabinowitz for XBiz magazine (a magazine specifically for online XXX). Mr. Rabinowitz is the co-founder of www.TrafficDude.com, an online marketing company that entered the adult market back in 2000. TrafficDude won this year’s XBIZ Emerging Web Company of the Year Award.

Mr. Rabinowitz posted this in his blog on XBiz back in January of 2007 (before the recession really went into full swing and the housing bubble burst). Although things do look grim, I still feel that his assessment of the adult industry (and actually visual entertainment and advertising in general) is accurate. With digital media coming into the forefront and taking over traditional means of viewing content, whether it be adult or mainstream, the opportunity for content creators to own the content that they create, and then profit from it, is ever-growing. If anyone doubts that, the recent “Dr Horrible’s Sing-Along Blog” success proves that point.

From “Positive outlook for the New Year” by Scott Rabinowitz, posted Jan 11, 2007:

“Within a short number of months and years, the aggregated control of targeted traffic (from the point of view of traffic buyers and sellers) will shift from a handful of large sites and networks to thousands of these networking sites, inclusive of blogs, where many more individuals and companies will benefit from the value of targeted traffic than so far throughout Internet advertising history. (…) The opportunities we’re talking about are huge in scale, even by some of the high traffic standards already in place on the adult side of the Internet. Opportunity costs to create some forms of social/peer networking sites such as blogs will be moderate enough to allow many people to get into the targeted traffic business. Best of success to all who jump into the fray! It will be a wild ride.”

Permalink: Scott Rabinowitz’s XBiz blog

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