Twitter revealed its user stats in its first official developer conference this past April, appropriately named Chirp:
- Twitter now has 106 million registered users.
- 300,000 users register on Twitter everyday.
- It has 180 million unique visitors.
- Twitter apps account for 75% of traffic to Twitter.com (there is a great list of submissions for apps here)
- The total number of API request daily is close to 3 billion.
- There are total 55 million tweets posted everyday.
- The Twitter search engine gets 600 million queries a day which is expected to increase to 1 billion by next month.
- 100,000 new users registered in three days when Twitter launched the BlackBerry app.
In addition, eMarketer.com recently published a usage vs spending report on Twitter users. The graph to the right illustrates that Twitter users do use the social network to make spending decisions: the purchased amounts don’t seem like much, but if you consider that’s a per-person, per-purchase amount, it’s not bad at all.
You might also want to use the information to formulate your own price points, knowing that most people spend in the $43-$75 range on average.
So don’t discount Twitter usage in terms of purchasing decisions. So often, people tend to think that Twitter is really just for socializing; reports like this show that it’s most definitely becoming a viable hub for ecommerce.
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